Anja Paris

Anja

Anja is the vibrant French swimwear and ready-to-wear brand that champions European manufacturing, respecting its workshops and the environment. 100% Oeko-Tex or Econyl swimwear, recycled and recyclable packaging, short supply chains, and strong human relationships. Discover the Anja archives at affordable prices, exclusively on Imparfaite.

  • 100%
    OF OUR SWIMSUIT FABRICS ARE OEKOTEX CERTIFIED
  • 100%
    OF OUR JERSEY PRODUCTION IS DONE IN PORTUGAL
  • 100%
    OF OUR PACKAGING IS RECYCLED AND RECYCLABLE
  • 3
    YEARS OF WARRANTY FOR OUR JERSEYS AND LIFETIME REPAIR SERVICE

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www.anja-paris.com

“An Anja jersey is a jersey for life”

Can you introduce Anja to us in your own words?

ALEXANDRA : Sunny and elegant, ANJA is THE French brand of swimwear designed in Paris and produced in our Portuguese workshops. Thanks to their divinely thought-out cuts and incredibly comfortable fabrics, Anja swimsuits fulfill their main role: feeling fabulous, right from the fitting stage!!
Our goal: to make you tan from the heart all year round.

What is your background, what led you to launch this project?

ALEXANDRA : I couldn't find a swimsuit that met my expectations and I had an overwhelming desire to create my own company! After working for 6 years in cosmetics, I decided to take the plunge and create Anja!

What words best define you?

ALEXANDRA : Dynamic, positive and attentive, but firm in my desires and my vision

What is your favorite piece, Anja?

ALEXANDRA : The Le Plongeant model, an icon since 2018 that sensually reveals the neckline from the front and back! Perfect for smaller busts.

What are the specificities of making swimsuits?

ALEXANDRA : I design the collections in Paris, they are then manufactured in Portugal in a human-sized workshop. We have known the workshop director for over 7 years; she is like a mother to us. Each swimsuit is sewn one by one by hand by skilled workers who have been working in this sector for years: experts who do not count the minutes spent on each piece and focus on every detail for a quality finished product.

What is Anja's creative process?

ALEXANDRA : We have a collection of timeless pieces that we adapt each season with new colors or new materials. For the other swimwear, we draw a lot of inspiration from the ready-to-wear fashion shows, the desires of our customers and the team. Then we go in search of prints and fabrics. It has to be a team favorite! Everyone participates and gives their opinion on the styles at Anja's. Lucie also takes the opportunity to schedule more commercial models for professional clients. It's like everywhere: there has to be a balance between creativity and business.

How do you get inspired by vintage?

ALEXANDRA : By watching old fashion shows, drawing inspiration from certain forgotten trends, photos from old albums, and photo exhibitions. Recently in Venice, there was an exhibition at the Pinault Foundation, and a photo inspired a model for 2025.

What are your earliest memories of clothing?

ALEXANDRA My mother used to dress me in smocked dresses of such quality that I recently found them and gave them to my friends for their daughters, and especially to Lucie for her future princess. It's extraordinary how much the clothes of the time were made to last!

Do you have any advice for people who are still reluctant to buy vintage?

ALEXANDRA : Vintage also means bringing out clothes that you haven't worn for a long time, your parents' jackets, and jewelry too. I'm all for sorting, but it's so magical to keep iconic pieces to pass on to future generations.

What do you think about the carbon impact of fashion today? How does Anja reduce her carbon footprint? What are the key measures?

ALEXANDRA : I find that very worrying. At Anja, we offer quality pieces, timeless cuts, and colors that go beyond trends, all in carefully selected quantities to avoid waste. An Anja swimsuit is a swimsuit for life. We produce within the European Union and therefore limit our transport footprint. We work with fabric suppliers who recycle their wastewater. Afterwards, Lucie and I believe we must try to do our best without blaming ourselves.
We limit our travel and consumption, we use bikes and the metro, we sort our waste at the office, and we've called on Castalie to avoid plastic bottles! We're not perfect, but we're trying!

How and where do you produce today?

ALEXANDRA : All the swimsuits are produced in Portugal, the beachwear pieces are produced in Europe, sometimes even in Paris. And when we need specific know-how like block printing, we produce in India.

An eco-friendly brand or initiative that inspires you for Anja?

ALEXANDRA : I'm researching a lot of brands that are launching products to prevent particle emissions during machine washes: whether it's protective nets or filters for machines or even greener washing products, because it's a real scourge.

“It’s so magical to keep iconic pieces to pass them on to future generations.”

Les Marques