Can you introduce Louise Misha to us in your own words?
MARRIED : Louise Misha is a lifestyle brand for women, children, and the home, which cultivates the bohemian spirit. Bohemian is embodied by a mix of styles and eras, by precious details, highlighting traditional skills, and with Indian-inspired floral prints, recalling my admiration for this beloved country. I want Louise Misha to be a bubble of softness and light for women.
Tell us about the origin of Louise Misha?
MARRIED : Louise Misha is a brand born with limited resources but with a real vision and a very strong bohemian universe. We started with a jewelry line that helped finance the fabric purchases to launch the children's line. There was a real craze in French and international boutiques for the first collections. Then customers demanded women's clothing. We launched the women's line in 2016 then the home line in 2020. We are fortunate to have very strong organic growth to this day. With Claire, my childhood friend and partner, we are living the adventure today with 40 wonderful people, and workshops and partners of the heart.
What was the trigger for launching the brand at the time?
MARRIED : I created Louise Misha in 2012 after working for 7 years for various women's fashion brands. I had a growing desire to create something more personal, I wanted to develop my own universe. Above all, I had a great need for freedom. Watching my nieces grow up, with whom I am very close, was also a trigger: I dreamed of dressing them.