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Right Bank

Rivedroite Paris is the story of three women with a desire to be entrepreneurs with purpose: Aurélie, Sofia, and Yasmine. They offer a wide range of bags and accessories—belt bags, travel bags, and toiletry bags—made from recycled and upcycled materials by designers who, at Rivedroite, have created their own workshop.
Today, Imparfaite and Rivedroite are committed to supporting the work of the Tara Ocean Foundation, which explores and protects our global ocean. A portion of the proceeds from the sale will be donated to them. Discover the Rivedroite archives at low prices, exclusively on Imparfaite.

100%

MATERIALS ARE UPCYCLED AND RECYCLED
60,000

METERS OF FABRIC WERE SAVED IN 2023
1%

OF TURNOVER DEDICATED TO SUPPORTING ASSOCIATIONS

"It all starts with the materials. Why make new ones when there are already solid and durable ones: recycled cotton, industrial denim scraps, overstocks of fabrics from the textile industry?"

Can you introduce your brand to us in a few words?

AURÉLIE Rivedroite is an eco-friendly fashion label with a strong social mission. Each bag is made from recycled and upcycled materials by seamstresses in precarious employment situations, whom the brand supports on their path to entrepreneurship. It has created its own ethical and local production model in Casablanca. From sourcing and manufacturing to shipping, it prioritizes short supply chains to limit the carbon footprint of its products. Its commitment reflects its desire to invent a new model: social and ecological, or nothing. Its creations are timeless, desirable, and designed for everyone.
Rivedroite is designing a new art of consumption where committed pleasure becomes the new standard. Welcome to the joyful world of sustainability!

What led you to launch this project?

AURÉLIE : The shared desire to undertake meaningful business and to show that it is possible to create a desirable, sustainable and profitable business. The three of us came together around this shared desire to put beauty at the service of commitment and vice versa.

There are three of you co-founders, how are your day-to-day roles divided up?

AURÉLIE :
We had very complementary professional backgrounds, so our roles were divided very naturally.
Sofia is the brand's artistic director: after studying gemology, she worked as a stylist for magazines. She designs the collections and shapes the image of the brand and our locations.
Yasmine, after having worked for a long time in development in the beauty industry, is naturally in charge of the development of Rivedroite: wholesale, international and R&D.
Aurélie has acquired a customer vision in her professional career so she is in charge of the consumer part at Rivedroite: digital and retail.

What is your favorite Rivedroite piece?

We all have very different styles but we agree on the choice of 2 favorite pieces: Charlot the crossbody bag because it is a super practical piece when traveling or when traveling by bike. Bigger than a fanny pack, you can slip quite a few things into it while keeping a super practical crossbody carry which gives a lot of freedom when traveling.
And Célestins, the 24-hour bag, ideal for storing a laptop, pencil case, notebook, or traveling with children. It's the first model we launched; we have an emotional connection with this bag!

How does the creative process work at Rivedroite?

AURÉLIE Sofia, co-founder and Artistic Director of Rivedroite, works with a creative process that is very different from conventional fashion. She works from what already exists, and turns sourcing constraints into a creative force. It all starts with the materials. Why make new ones when solid and durable ones already exist: recycled cotton, industrial denim scraps, overstocks of fabrics from the textile industry? From then on, our only obsession was to find these materials, recycle them, upcycle them, divert them from their initial use, and transform them to revalue them.
Where some see mountains of textile waste, Sofia sees treasures of creations and opportunities for positive impact.

Who are your style icons?

AURÉLIE : going against the grain, I would say the actors in the series Succession who allowed the quiet luxury trend to develop. I like the idea that less is more, and that betting on timeless pieces, which showcase beautiful materials, is a bet on elegance.

YASMINE : Lauren Hutton, who, in my opinion, embodies absolute elegance.

SOFIA : Yves Saint Laurent, for his timeless style and his desire to dress all women.

Your first memories of clothing?

AURÉLIE : The Oshkosh overalls! A Proust madeleine that inspired Sofia to create our next spring collection.

YASMINE : My mother's vintage Yves Saint Laurent safari jacket that I loved to see her wear

SOFIA :: A pair of vintage brown cowboy boots that I bought from Kiliwatch with my teenage pennies that I wore for years

What are Rivedroite's values? What do these pieces tell and offer to the women who wear them?

AURÉLIE : The only motto that drives us is: No compromise. We do not want to make a choice, neither for ourselves nor for our clients, between beauty and responsibility, between social and quality, between responsibility and fairness, between commitment and joy.
Beautiful or nothing. Eco-designed or nothing. Social or nothing. Solidarity or nothing. Joyful or nothing.
Our values: high standards at every stage of the chain: quality of our products, sourcing of materials, manufacturing, etc.
Innovation: we are not only talking about technological innovation, as R&D on materials is very important at Rivedroite, but also about social, low-tech innovation that places people at the center of the process.
Customer proximity: essential for moving forward. We create products for our customers, to make their daily lives easier, so it's fundamental.
Transparency, team spirit, solidarity, and spontaneity: it is essential to keep listening attentively to what drives us deep down and to let ourselves be guided sometimes by a surge of spontaneity.

What do you think about the carbon impact of fashion today?

AURÉLIE : The carbon impact of fashion is catastrophic. Fashion is one of the most polluting industries in the world, accounting for nearly 8% of global greenhouse gas emissions, according to ADEME.
These figures are so enormous that they could plunge us all into inaction. Being a committed fashion brand today is precisely the biggest fight to lead to contribute to transforming this industry that makes people dream, that brings pleasure, self-confidence, etc. In any case, this is the vision we have at Rivedroite: we prefer to focus our efforts on the opportunities to transform this model because the opportunities are real, and Rivedroite, like many players, fights every day to try to repair this industry with a virtuous model that puts as much energy into revaluing existing textile materials and giving power back to designers.

How and where do you produce?

AURÉLIE : From sourcing, manufacturing, to shipping, we favor short supply chains to limit the carbon footprint of our products. We have set up our production model in Casablanca, as close as possible to the purchasing and processing areas of our recycled and upcycled materials. In our workshop in Casablanca, we ensure the quality of our recycled and upcycled fabrics, we sort and cut them, in order to optimize each panel and reduce waste. We create ready-to-assemble kits of materials and accessories that are brought to our independent seamstresses, in order to assemble the products. Our workshop manager coordinates production in close collaboration with these seamstresses whom we call our "Dudes", a play on words between Durable and Desirable. We then ensure the final quality control, in addition to that already carried out by our "Dudes" before transporting our products to our logistics center in France. We work with suppliers and partners who have real know-how, who share our values and the same level of requirement. We select them based on non-negotiable criteria, enshrined in our supplier code of conduct. These criteria relate to social and environmental performance, good governance, and third-party certifications. We know each of our partners. We are committed to maintaining this proximity that is unique to us: we are in constant contact with them and visit them regularly. This allows us to control the traceability of our entire production chain. This traceability requirement is at the heart of all our processes.