Enjoy incredible discounts without culprit on our selection of vintage unique pieces. Items to cherish and pass along.
Black Friday 2023 starts on November 13th on Imparfaite
We love good deals especially when associated with green fashion. Enjoy incredible discounts without culprit on the greenest fashion option : Vintage clothes and accessories for women and kids
Up to -80% on unique vintage pieces for you and your children. Sign up to the newsletter to be notified.
Good tip : Download the app on the App Store to shop Black Friday vintage items at -80% 48h before the launch on the website.
Black Friday and the Fashion Industry: Intensifying Overproduction?
A Retail Revolution
Black Friday, a day synonymous with incredible discounts and shopping sprees, has revolutionized the fashion industry. This annual shopping extravaganza, which originated in the United States, has grown into a global phenomenon that significantly impacts both consumers and the fashion business.
The Evolution of Black Friday in Fashion
Once a primarily American event following Thanksgiving, Black Friday has transcended borders and become a worldwide celebration of consumerism. In the fashion industry, Black Friday has evolved from a one-day shopping event to a multi-day or even week-long extravaganza. Retailers offer substantial discounts on clothing, footwear, accessories, and more, enticing fashion enthusiasts to shop for both essentials and luxury items.
The Consumer's Paradise
Black Friday presents fashion-conscious consumers with an opportunity to indulge in their passion for style without breaking the bank. The allure of steep discounts draws crowds to both physical and online stores, creating an electrifying atmosphere.
E-commerce and Online Shopping
One of the most significant transformations that Black Friday brought to the fashion industry is the surge in online shopping. E-commerce platforms have capitalized on the event, offering an alternative to crowded stores. Many consumers now prefer the convenience and safety of shopping from their own homes, a trend that has only accelerated due to the COVID-19 pandemic.
Fashion Brands and Black Friday Marketing
Fashion brands have embraced Black Friday as a marketing opportunity. Weeks in advance, retailers start promoting their Black Friday deals, creating hype around the event. This not only generates anticipation but also stimulates sales, allowing fashion brands to clear inventory and attract new customers.
The fashion industry's association with fast fashion and overconsumption has led to sustainability concerns related to Black Friday. The event encourages impulsive shopping, which can result in clothing waste, overproduction and harm to the environment.
Why do we do Black Friday at Imparfaite?
Promoting Vintage : our greatest opportunity to reduce the environmental impact of fashion
Textiles are one of the most polluting sectors in the world. Contrary to popular belief, it is the clothing production phase that emits the most greenhouse gases: during the production of the necessary raw materials (52%), then during manufacturing (weaving, assembly…) which accounts for 43% of the sector's emissions*. Transport only represents 1 to 3% of emissions. The reason: this production is today mainly located in Asia, where the machines run on very polluting fossil fuels, such as oil or coal.
Hence, buying clothes that already exists, vintage clothes and accessories, without encouraging more production, is the best way for us to enjoy fashion while reducing our individual carbon footprint.
Promoting Vintage & Circular Fashion during Black Friday
Our dream is to make vintage so popular and easy to shop that nobody buys new anymore. Black Friday is a moment of intense shopping for everyone, and democratizing Vintage during this period is a way to reach new women and convince them to adopt vintage clothes as a new shopping habit.
Holiday gifting and Vintage
Buying vintage for Christmas gifting is a challenge because of sizing. As all the items are unique, it is not possible to buy several sizes and return the ones that don't fit. . This is why a lot of our customers buy their gifts at Black Friday to receive everything in time and be able to return if necessary.
Promoting local businesses
Imparfaite operates like a marketplace. We partner with more than 3 500 professional vintage sellers to be able to offer you this selection of 100 000 unique items. Ophélie, Patricia, Nader, Marie, Sonia… All of these women and men are intensely contributing to the success of Imparfaite. Buying Vintage is not only a way to reduce your carbon footprint versus buying new, it is also a way to support local French small businesses and reward their entrepreneurial spirit.
The Importance of Planning
For consumers, Black Friday success often depends on careful planning. This includes creating a shopping list, setting a budget, and researching brands and products in advance. We really encourage women and any fashion enthusiasts to prioritize investments in high-quality items during Black Friday, rather than succumbing to impulse purchases.
In a nutshell during Black Friday : Buy better, Buy Vintage.